Project: Melted Studios

Branding• Logo Design• Photography

A complete product and brand identity project for a contemporary 3D printed lighting brand. The project includes product concept development, form exploration, brand positioning, visual identity, color and material direction, and hero renders.

Melted Lab Studios is a 3D printed lighting brand exploring soft forms, warm materials, and playful sculptural objects for modern interiors. This project develops the brand identity and product language around a collection of lamps that feel organic, expressive, and crafted through contemporary digital fabrication.

Melted Studios makes 3D printed lamps for design-conscious urban customers who want unique home objects, not standard lighting. Since lamps are not always turned on, the brand focuses on designs that work as sculptural decor during the day and functional lighting at night.

The color palette was defined to establish a restrained, balanced identity grounded in contrast and warmth. Dark green introduces depth and a natural, premium character, black and white create a strict visual structure and clarity, and beige softens the system to add an understated, human layer.

The logo uses rounded, continuous letterforms to translate the idea of melted filament into a simple visual identity. This creates a clear connection to the 3D printing process, while the soft geometry gives the brand a warm and approachable feeling that matches the atmosphere of the lamps.